Tuesday, June 21, 2011

Donatella said yes!

"For me this is an opportunity to show to the very very big audience, the fans of H&M, what Versace has been and what Versace is now. I want to use iconic Versace pieces of iconic Versace moments, which are not exaclty always the past, but also the present" - Donatella Versace

Finally, H&M is collaborating with Versace on a diffusion line for the Swedish chain, expected to hit stores worldwide on the 17th of November. The collection consists of 40 women's and 20 men's items, including accessories, all featuring a healthy dose of Versace Glamboyance.

Unlike previous times, Versace and H&M have lifted a corner of the proverbial veil so we can have a peak at what to expect in a few months. The tone had already been set when Donatella appeared in a sexy black leather, gold studded Versace for H&M dress yesterday at the end of the Versace men's Spring/Summer 2012 show in Milan. Here's a little sneak peek of what to expect this november (photos: Courtesy of Elle)

The collection is a hand-picked compilation of iconic Versace pieces, from the past as well as the present, portraying the glamorous, colorful character of Versace, ideal for the winter holiday season. In addition to a winter collection, Versace will collaborate with H&M on a pre-spring mini-collection expected to hit stores the 19th of January 2012, and some items for H&M's interior line.

Check out this video announcement featuring both Margareta van den Bosch of H&M and Donatella Versace about the upcoming collab. Oh and... pay special attention to the dress Donatella is wearing somewhere near the end of the video!

What really got me wondering is how H&M managed to conquer Donatella's heart. H&M has attempted numerous times to persuade Donatella to do a diffusion line for H&M, but the former repeatedly denied, arguing that putting a Versace label next to an H&M one would confuse the brand. All we know for now is that H&M has won this game of pursuit. And boy are we happy about it!


Video: VERSACE for H&M: Announcement EPK by Stateofstylechannel on Youtube

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