Sunday, July 3, 2011

Kick-Off SALON/2

Yesterday was the official opening of SALON / 2, an initiative to create discussion and dialogue between fashion, art, and design, held twice a year (winter/summer). As you would expect lots of creatives from Amsterdam and beyond were present at Magazijn, which was transformed into a pop-up store for the occasion, featuring skirts, shirts and more, all designed by Dutchies. 

Unfortunately, we had to leave our glasses half full at Magazijn, cause at 3pm I found myself rushing to concept store DROOG, where Antoine Peters’ Spring Summer 2012 collection was setup, tellingly named ‘Get Dizzy’.

Upon entering DROOG you could already hear the loud music provided by Krause & Jeroen Joosten just for this collection. The collection by Antione Peters was setup in a special exhibition room, featuring dummies on spinning platforms dressed in Peters’ colourful creations. The collection was inspired on today’s fast-moving digitized society, creating confusion (especially among computer illiterates if you ask me) and opening windows to new opportunities at the same time.

The SALON/ pop-up store at Magazijn sells some Antoine Peters scarfs. For the full collection you have to hold it in a few more months though.

You can checkout this season’s SALON at a variety of locations around the city up until the 17th of July. Visit the website for more information.



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